Since the pandemic began, the United States has remained the country with the greatest number of COVID-19 cases in the world. While the global crisis has caused negative impacts on certain sectors, the complete opposite has happened to the real estate industry.
Real estate experts noticed a significant increase in home sales and prices across the country. This can only mean that even in these trying times, many people are still looking to buy homes. If you’re about to sell your property, you can beat the competition with these home-staging tips.
Create a fresh atmosphere
Although people won’t be able to smell the peach blossoms through the camera (not yet anyway), there are many ways to give your home a “fresh” look. You can start by uncluttering your place. Add mirrors to make smaller rooms look bigger as well as indoor plants to achieve that homey vibe.
Depersonalize the space
You may feel that the whole family album on your wall gives a nice, cozy feeling to your home, but remember, the goal is to sell your home. Buyers should be able to see a neutral space. San Francisco real estate agents highly recommend depersonalizing the home. This means removing personal photographs and belongings from the space.
After the walls have been stripped of pictures and art, grab your rollers and paintbrushes and coat the walls in nice, calming neutral colors. Once the paint is dry, hang statement art and decorative wall pieces to give the walls added “oomph.”
Set up a virtual tour
The best way to show off your home, for the time being, is through a virtual tour. Since most people use Zoom, Google Meet, and other video-calling solutions, this may be a good strategy for some who can’t do in-person showings yet. You also have the option to make a video of a virtual tour and share it online for all prospective home buyers to see.
Focus on the parts that matter
If you were a buyer, what would you like to see in the online listing and virtual tour? By putting yourself in the shoes of your potential buyers, you’ll be able to focus on home features that matter. Prioritize these parts and highlight them in the listing photographs, copy, and other marketing materials. This way, you’re giving buyers what they want to see and making a stronger, better, and lasting impression.
Clean the rooms thoroughly
Photoshop will only get you so far. Your clone brush won’t always be able to cover up stains and cracks. Even with a remote viewing, a cleanroom will always look more believable than the one you’ve digitally enhanced. Before you stage your home and set it up for a virtual tour, clean it thoroughly first. Remove stains, repair cracks, and edit down the stuff on your counter or tabletops.
One of the most important things that you should consider when staging your home is to create a good impression. Let me, Amir Hardy, provide you with insights into how the San Francisco real estate market works.
I want to gain a clearer understanding of your target buyers to further improve your home staging strategy. Call 415.602.0570 or send an email to amir(dotted)hardy(at)compass(dotted)com.